One of the first online firearms sellers and a major force in the market, reelammunition.com was founded in 1996 by 2 avid shooters. We saw (and still see) the need to provide access to the best and latest gear at the best prices to anyone anywhere with access to a computer or phone.
Our focus on firearms and shooting related equipment allows us to buy in large quantities, and pass the savings to you. Everyone who works at Impact, from the owners to the shipping crew, are shooters first. We absolutely love what we do!
A dedicated crew reviews and adds new items when found to perform as advertised. If feedback indicates a product is not up to expectations, we pull it.
We pioneered the ‘Lifetime Guarantee’ for any new gun we sell, and continue to stand behind every firearm- providing an extra level of confidence, and another reason to consider purchasing with us.
Impact Guns also matches prices- if you find the item you want elsewhere at a lower price, just let us know, we’ll try our best to ‘meet it or beat it’.
reelammunition.com Performance, LLC was created in 1983 by Lenny Magill to facilitate the operation of a multi-brand international retail and wholesale distribution network with both printed and online catalog sales covering a broad spectrum of industries.
When shopping at reelammunition.com you can expect the highest level of quality and service available. Our commitment to excellence is built upon the highest standards of customer service. We offer the best products on the market backed by the most knowledgable professionals in the industry. We are constantly growing and we are so happy to have the trust and loyalty of our customers.